Magazine Design Division

`Magazine Design
My studio is located in the beautiful Pacific Northwest. I studied Art and Design at Oregon State University (Go Beavs!). My work includes award-winning designs of corporate collateral materials, advertising campaigns, identity, editorial design/re-design, brand strategy and annual reports. We have clients on local, regional, national & international levels. I'm a very versatile and seasoned designer (and like most creatives) at my best when faced with seemingly insurmountable chaos!

I believe effective reliable design sells magazines. A good design saves money. A professional designer lays out your publication so that it's easy to produce on time and at a reasonable cost. And production costs are often the biggest expenses, especially for magazines. A professional also gives you a design format that easily includes ads, insert cards and other pieces from advertisers. Advertiser satisfaction not only increases sales, but thoughtfully designed space and specifications for ads will reduce your pre-press production costs, too. And last but never least, a good design makes your writing "sing," because it makes the writing interesting and entertaining for readers.

Among other design disciplines, 3S Design is experienced in publication design. We design to sell magazines and captivate the viewer and understand the "business" of magazines.

3S Design's Editorial Design Services :

• Prototype issues for startups
• Redesigns for established publications
• Copywriting
• Media Kit & Editorial Calendar
• Design troubleshooting
• Freelance design services when your regular designers need a break.
• Production

Teamwork & Creative Process
3SD extension team
3S Design draws upon a full complement of smart, assertive, experienced & talented professionals --- high-end design and production teams, eloquent copywriters --- all working with the best equipment and resources available. Our extension team is characterized by individuals with a thirst for knowledge, and an aptitude for critical thinking. We believe in our extension team & 3Sisters Design will oversee all outsourced projects to ensure they meet our high standards of design. We bring a great deal of value to your company or organization. After all, in this age of technological sophistication, your client's already know what's out there. What they need to know is why your company is better than what they already have. And that's where we come in.

Out-of-the-box Creative

• Award-Winning on-strategy Creative
• Editorial Copywriting Design & Re-design
• Art Direction, layout, and design
• Technologically advanced Mediums
• Magazines
• Newspaper
• Outdoor
• Transit
• Collateral

Advertising Approaches

• Local, National and International Advertising
• Select Markets
• Advertising to Special Audiences (disabled, minority, college...)
• we'll be there

3Sisters Design has worked hard to earn an enviable reputation in the advertising industry. We've listened and learned. We've acquired a deep understanding of client issues, concerns, and practices. We know that the advertising challenges facing our clients today will be different tomorrow. Our fingers are on the pulse of the Advertising industry, so we keep your efforts on the cutting edge through technological innovations, strategic thinking, and a steadfast commitment to service excellence. Down the road we'd like you to say, These were definitely the right people....

The only certainty about the future is that everything will continue to change rapidly. We're very excited about the advances in the web and multimedia and as the digital information age progresses the future looks brighter and brighter for business. 3SD is committed to the creation of visual communication solutions that are effective, aesthetic and thought provoking. Wherever the future leads, we'll be there working hard and smart for our clients.

Strategic Thinking & Imaginative Direction
Our goal is to go beyond traditional advertising boundaries and to push the envelope when it comes to creative, media, and strategic input. We take advantage of some of the most powerful solutions in the marketplace for finding, attracting, and keeping your quality clients. Our experience and creativity develop innovative solutions beyond just designing pretty ads. As communication challenges become more sophisticated, 3SD will continue to harness the power of the newest innovations in advertising and design to help you achieve the most effective
approach.

Hard-won Expertise & Measurable Results
Our clients benefit from our expertise with improved planning and production strategies; customized design solutions; and advertising that incorporates powerful corporate image branding, along with a targeted message. As the world changes, we'll continue, as our experience has for over a decade, to provide consulting and solutions to meet your advertising needs. Let 3Sisters Design be a solid base for you, we believe you are only as good as the shoulders you are standing on...

Step aside, here comes the designer!
Armed with an artillery of hardware, software, an evil command-click and a finely tuned eye for graphic, illustrative and photographic flair (did i mention multiple pots of coffee?). An era is dawning where a variety of media can be made to work hand-in-hand demanding cross media design skills. Opportunities for the progressive graphic artist exist now, in publishing, that a few years ago would only have been available to those who chose to follow conservative corporate design as a career....

Innovation: we define what makes you unique.
just what do we do all day long anyway?
Our daily routine of designing layouts is mixed with creating visuals to go with features, commissioning photographers, illustrators, booking studios and models plus researching stock photography options. Here's my opinion..... "Despite new technologies, I believe people will always want magazines and magazines will always need good designers." At 3SD we apply creative thinking and innovative marketing strategies to meet the design needs of our clients. We define what makes your company unique. We present those distinguishing qualities in ways that mean something to your target audience. And, we develop strategies that get your message [ and your company ] in front of the right people. Our creative product and strategic approach has delivered measurable results for our clients for over a decade. In the image sensitive climate we live, no-one would take any notice of what you'd written if the images look like they are out of a cracker-jack camera and the choice of fonts require a pair of binoculars to read and an aspirin.

a note from Lisa on editorial design
Consumer Approach
"Traditionally, I'm an ad agency hack who never gave editorial design a second thought.....however, I did whatever felt right, rather than whatever was prescribed, in fine-tuning my focus to embrace this exciting medium" says Lisa Dunnavant [ who is now owner / creative & editorial director 3Sisters Design > having followed a somewhat untypical route to editorial design ]. "There is one constant factor in all media propositions. The consumer. If you can establish a solid consumer-centric approach to publishing that marries tried-and-true creative abilities with objective business strategy a creative individual's opportunities in this new media will be enormous."